Kesha Stickland

Company: The Mushroom Meat Co.

Job title: Co-Founder & Chief Executive Officer

Seminars:

Roundtable Discussion: Analyzing Key Consumer Behaviour Trends to Balance Internal Company Drivers with External Market Priorities 1:45 pm

Utilizing key techniques to identify untapped “white space” in the market Managing the tension between internal sustainability and economic goals with the customer priorities of nutrition, taste and cost Delving into key lessons learned from early market feedback Creating a common vocabulary to differentiate your products and drive mainstream adoptionRead more

day: Conference Day Two

Creating Effective Consumer Insight Feedback Loops & Implementing Commercially Critical Insights into Product Innovation 2:15 pm

Developing effective frameworks to gather consumer insights throughout the product development lifecycle and provide internal feedback Utilizing pre-market and in-market data to support continuous product development and innovation Factoring feedback into R&D to ensure changes are cost-effective while providing value to each customer segment  Using The Theory of Constraints to manage the tension between consumer…Read more

day: Conference Day Two