Creating Effective Consumer Insight Feedback Loops & Implementing Commercially Critical Insights into Product Innovation
Time: 2:15 pm
day: Conference Day Two
Details:
- Developing effective frameworks to gather consumer insights throughout the product development lifecycle and provide internal feedback
- Utilizing pre-market and in-market data to support continuous product development and innovation
- Factoring feedback into R&D to ensure changes are cost-effective while providing value to each customer segment
- Using The Theory of Constraints to manage the tension between consumer desires for simple ingredients with the functional requirements of delivering products with great taste and texture
