Roundtable Discussion: Analyzing Key Consumer Behaviour Trends to Balance Internal Company Drivers with External Market Priorities
Time: 11:30 am
day: Day Two AM - Product Development & Commercialization
Details:
- Managing the tension between internal sustainability and supply chain goals with the customer priorities of cost, taste, and convenience
- Delving into key lessons learned from product successes and failures
- Creating a common vocabulary and consumer engagement strategy to advance industry consolidation and drive mainstream adoption
