Fireside Chat: Defining Success (& Failure) in a Strategic Partnership to Support Category Growth
Time: 11:15 am
day: Day One AM - Product Development & Commercialization
Details:
- Sharing CPGs’ perceptions of success and failure in strategic partnerships, and how this is defined to lead to SKU growth
- How do they see the scale of a project over time?
- Uncovering what scaling of a partnership looks like
- Establishing effective feedback loops to support ingredient and product optimization
