Sarah Marie Cole
Company: MyForest Foods
Job title: Chief Marketing Officer
Seminars:
Panel Discussion: Delving into Consumer Insights & Leveraging This Information to Guide Product Development 9:00 am
Uncovering how to align market research with the target market to maximize insights Delving into current trends in consumer perception from actual consumer behaviour and market research Reviewing how to implement consumer insights into product development from R&D to commercializationRead more
day: Conference Day 2
Chair’s Opening Remarks 8:45 am
day: Conference Day 2
Workshop D – Making it to Market & Perfecting Pricing: A Translatable Story 8:30 am
Many challenges unite the alternative protein industry, not least the need to achieve price parity, if not preference. With R&D and manufacturing both driving costs up, this is your chance to hear from experienced companies on: Exploring the theoretical aspects of pricing and hypothesis testing Quantifying your value proposition compared to other protein companies Discussing…Read more
day: Workshops - Commercialization Track Pre-Morning Break