Workshop D – Making it to Market & Perfecting Pricing: A Translatable Story
Time: 8:30 am
day: Workshops - Commercialization Track Pre-Morning Break
Details:
Many challenges unite the alternative protein industry, not least the need to achieve price parity, if not preference. With R&D and manufacturing both driving costs up, this is your chance to hear from experienced companies on:
- Exploring the theoretical aspects of pricing and hypothesis testing
- Quantifying your value proposition compared to other protein companies
- Discussing different business models and the profit margins they require, plus the impact of the consumer's emotional buying habits
