Workshop E – Increasing Co-Operation Between CPG & Alternative Protein Companies: A Hybrid Product Case Study
Time: 11:00 am
day: Workshops - Commercialization Track Post-Morning Break
Details:
With CPG companies investing in innovation arms and shifts towards B2B strategies in the alternative protein industry, leveraging partnerships with household brands can be an attractive strategy to achieve commercialization. The efficiency of these relationships can be improved. This collaborative workshop will address:
- Assessing the potential of marrying alternative proteins with traditional animal products
- Diving into the potential regulatory and consumer acceptance challenges of hybrid products
- Understanding best practices to promote acceptance of rapid food tech innovation through CPG partnerships
