Miguel Serrano

Company: Former Nestle

Job title: Ex Business Manager Plant-Based Food EMENA

Bio:

-FMCG General Manager with full P&L responsibility in the food industry and travel retail. Alternative Protein expertise along entire value chain. Sales & marketing executive, people and brand growth accelerator. Purpose-, and sustainability driven, passion for human-centric business/brand development in Switzerland and international markets. Leading bio/organic, bio-diversity and alternative proteins brands/projects. Developed number one plant-based brand in Continental Europe for Nestlé.

-B2C and B2B expertise in food service across various industries/markets/categories/business models in Switzerland, Asia Pacific, EMENA, US/Canada. Retail, food service, licensing industry.

-Lived and worked in Asia Pacific, cross-cultural marketer/innovator with high sensibility for people, needs and trends. Achieved growth and turnarounds across various food and non-food categories in leading multinationals as well as in premium small and medium companies.

Seminars:

Beyond Vegan – Addressing the Mainstream. How to Reach a Flexitarian Market? 11:45 am

With more than one in four consumers reducing their meat consumption, the flexitarian market represents a massive opportunity for food brands to expand their consumer base. This panel will discuss how best to reach a flexitarian market in the fermentation-enabled alternative protein industry.Read more

day: Day One

Communicating with the Consumer Through Effective Storytelling & Value Propositions 11:20 am

With a plethora of brands launching into the alternative protein space, it is more important than ever to position yourself in a way that consumers understand & relate to. In this presentation, Miguel will: • Explore how to develop a new purpose-driven brand/portfolio approach • Discuss the importance of choosing your value proposition (nutrition vs…Read more

day: Day One