Madison Clarke
Director, Business Development Vivici
Madison Clarke is Director of Business Development at Vivici, responsible for the commercialization and sales growth of Vivici’s ingredient portfolio. Previously at Fonterra, she brings experience in dairy ingredients and a strong market-led approach to building differentiated, scalable ingredient businesses.
Vivici was founded in 2023 with the mission of making the promise of dairy protein from precision fermentation a commercial reality. Vivici combines breakthrough innovation and unrivalled ingredients industry experience to help food companies unlock new commercial potential, sustainably.
Seminars
Thursday 25th June 2026
Standing Out in Crowded Ingredient Markets: Avoiding the Pitfalls of Undifferentiated Ingredients & Demonstrating Product-Market Fit
11:45 am
- From ingredient to market: Clarifying what your ingredient truly does, why it’s different, and where that differentiation matters
- Finding real demand, not just whitespace: Using category, customer, and market insights to identify credible market opportunities and avoid forcing fit into uninterested markets
- Turning insight into traction: Building sharp value propositions and selling narratives that demonstrate product-market fit and accelerate customer adoption
