Irina Gerry

Company: Change Foods

Job title: Chief Marketing Officer

Seminars:

Communicating with the Consumer Through Effective Storytelling & Value Propositions 3:30 pm

Explore how to develop a new purpose-driven brand/portfolio approach. Discuss the importance of choosing your value proposition (nutrition vs sustainability). Examine how to communicate with your consumers through effective storytelling.Read more

day: Day Two

Panel Discussion: What It Takes to Shift Customer Perceptions of Alternative Dairy Products 10:15 am

Unsustainable food production and consumption contribute to greenhouse gas emissions and global warming. Adopting a more plant-based diet has been identified as a necessary change toward a more sustainable food system. This discussion will focus on identifying and characterizing consumer habits and attitudes to shift towards an increase in fermentation-based dairy products (customer acceptance) to…Read more

day: Workshop A