Ali Wing

Ali Wing is a consumer-centric, digitally savvy growth CEO and board member with a proven track record of building disruptive, enterprise-scale companies through innovation, brand strategy, and data-driven growth. She is the CEO of Oobli, where she leads the company’s mission to replace sugar with sweet proteins, delivering better health outcomes while reducing environmental impact. Ali specializes at the intersection of consumer technology, food, and healthy living, and is known for building high-performing, cross-functional teams that drive growth. She is an Unreasonable Fellow and is passionate about solving big consumer problems where food is health.