Company: BBB National Programs
Job title: Attorney
National Advertising Division
Alexander Goldman is an Attorney at NAD. He has long been intimately involved with telecommunications regulation and the law. He joined NAD in December 2017. Previously, he worked at the New York Attorney General’s Office, Bureau of Consumer Frauds, working on consumer deception cases and on matters before the New York Public Service Commission.
Earlier, he founded and ran a telecommunications consultancy, earning $20 million in federal telecommunications grants and loans for clients, financing projects that are still providing internet access to some of the most rural and most poor areas of the United States. He has also been a telecommunications industry journalist, has run a telecommunications-related trade show, and, in Tokyo, Japan, worked as a technical writer.
LIVE Q&A – Ask the Speakers Your Burning Questions 9:10 am
day: Day Two
Are Your Labelling & Claims Misleading the Consumer? 8:40 am
Advertising substantiation is different from regulatory compliance. It is key to communicate your product offering with the consumer in a way that they understand whilst ensuring your messaging is not misleading. In this presentation, Alexander will: • Explore the claim substantiation process, taking a deep dive into relevant cases • Share guidance on how to…Read more
day: Day Two