Shifting Consumer Behaviour Towards Purchasing Alternative Protein Products
Time: 3:30 pm
day: Day Two
Details:
- Making a shift towards alternative proteins is essential to relieving the pressure put on our planet.
- There is a vast & exciting future in fermentation-based products because of the potential for better flavor and scalability.
- A key part of the consumer shift is encouraging small, easy swaps, rather than a total diet change.
